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Digital and content marketing for the logistics and supply chain industries
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Want to be a great content marketer? Think like a manufacturer.

July 1, 2014 0 comments

Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain.  His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why?  Sorofman connects the dots: Manufacturing is actually an instructive example for what it takes to scale and sustain

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