To grow your B2B business you need to take a comprehensive data driven approach to marketing. Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are
We want to hear from you! We want to know what questions you have about: Demand generation Establishing and growing an online presence Social media Content These categories are intentionally broad because we want to you to think about any (and all) questions and pain points you might have related to these topics. Remember the
The internet is a fire hose stream of content. Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential; it can also be incredibly time consuming. Content curation tools can save time and increase productivity. Here are 11 content curation tools
Content is king. By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action. That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution.
In the 1970s people were exposed to an average of 2,000 ads per day. Today we are exposed to more than 5,000 ads per day. The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,
3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros
Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why? Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential customers. Moreover, demand generation is a commitment to long-term customer relationships. Demand generation builds and
How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide. Unfortunately, many companies don’t know that this information exists and therefore they leave a wealth of strategic data unexamined. The
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1. Be Found When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent
There are a staggering number of outlets available for consumers to search for products and services. From Google, Yahoo and Bing to Angie’s List or Craigslist to Facebook or Pinterest, people are spending much more time online researching before making a purchasing decision. While many businesses may have an excellent track record within their industry,
demand generation infographic
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
