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Digital and content marketing for the logistics and supply chain industries
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The Art of Measuring Podcast Success

The Art of Measuring Podcast Success

May 14, 2018 0 comments

Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success in spite of the challenges. Spoiler alert: it’s an art, not a science. Why podcasts? Today’s busy professionals

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