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Digital and content marketing for the logistics and supply chain industries
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Three Marketing Email Crimes to Avoid

Three Marketing Email Crimes to Avoid

April 10, 2017 0 comments

Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction

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The Holiday Email Marketing Push: Is It Worth It?

The Holiday Email Marketing Push: Is It Worth It?

November 1, 2016 0 comments

Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around the corner, and your team is getting ready for the big push to

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Should I Send More Marketing Emails?

Should I Send More Marketing Emails?

September 21, 2016 0 comments

To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to your database may generate more purchases. But you don’t want to cross the

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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