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Digital and content marketing for the logistics and supply chain industries
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7 Techniques for Personalizing Marketing Emails and Boosting Engagement

7 Techniques for Personalizing Marketing Emails and Boosting Engagement

July 19, 2017 0 comments

Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers know this to be true — especially when it comes to email marketing. For example, emails with personalized subject lines

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Three Marketing Email Crimes to Avoid

Three Marketing Email Crimes to Avoid

April 10, 2017 0 comments

Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction

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Should I Send More Marketing Emails?

Should I Send More Marketing Emails?

September 21, 2016 0 comments

To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to your database may generate more purchases. But you don’t want to cross the

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Rethink Your Thank You Emails

August 18, 2016 0 comments

Transactional emails offer prime real estate for driving further customer engagement or action. Your business probably invests a lot of time and effort creating marketing emails to send to your prospects and consumers. But have you thought much about the content of your confirmation and thank you emails? New findings from IBM Marketing Cloud’s 2016

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Create Marketing Emails People Will Open

May 3, 2016 0 comments

These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens? Today, everyone’s inbox is inundated with social media notifications, contests and giveaways, and marketing emails from every company they have even considered buying from in the last five years. How do you

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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