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Digital and content marketing for the logistics and supply chain industries
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5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know

5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know

May 8, 2018 0 comments

Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email is not dead. In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with supply chain and logistics businesses every day, so we have a first-hand understanding

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5 Tips for Using Automation in Email Marketing

5 Tips for Using Automation in Email Marketing

January 22, 2018 0 comments

Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where marketing automation can be particularly helpful is in email marketing. Marketing automation software can

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Increase Revenue from Marketing Emails by 760% with This One Trick

Increase Revenue from Marketing Emails by 760% with This One Trick

June 22, 2017 0 comments

Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time and money thinking about how to perfect their messages. While

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