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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Top 5 Automation Posts 2018

Top 5 Automation Posts 2018

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Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year. Automation is changing the way supply chain marketers do their job. When properly executed, automation can drive efficiency and reduce time spent on repetitive tasks, freeing up marketers

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Customer-Service Automation Isn’t Always the Best Answer

Customer-Service Automation Isn’t Always the Best Answer

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While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But

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Marketing Automation: CRM (Customer Relationship Management)

Marketing Automation: CRM (Customer Relationship Management)

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Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering them, and what they can do for your business. Today, we’re talking about customer relationship management (CRM) — an

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Marketing Automation: Social Media Scheduling Tools

Marketing Automation: Social Media Scheduling Tools

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Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to

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Marketing Automation Tool: Email Workflows

Marketing Automation Tool: Email Workflows

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Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost- and time-savings. It’s time to get specific about how you can

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5 Tips for Using Automation in Email Marketing

5 Tips for Using Automation in Email Marketing

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Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where marketing automation can be particularly helpful is in email marketing. Marketing automation software can

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Increase Leads by 451% through Marketing Automation

Increase Leads by 451% through Marketing Automation

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Marketing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. HubSpot recently reported that

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