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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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Should You Consider Text-Based Marketing?

Should You Consider Text-Based Marketing?

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With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow

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