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Digital and content marketing for the logistics and supply chain industries
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4 Ways Artificial Intelligence Is Impacting the Supply Chain

4 Ways Artificial Intelligence Is Impacting the Supply Chain

November 19, 2019 0 comments

Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain companies are making advances with artificial intelligence. And, with powerful stats like these, it’s easy

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Infographic: Facebook Messenger Numbers You Need to Know

Infographic: Facebook Messenger Numbers You Need to Know

October 24, 2019 0 comments

Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic

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What You Need to Know About AI for Marketing

What You Need to Know About AI for Marketing

September 19, 2019 0 comments

In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered

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Report: Internet Users Prefer Private Messaging Apps to Shared Content

Report: Internet Users Prefer Private Messaging Apps to Shared Content

September 10, 2019 0 comments

As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and recommendations through private messaging apps. Facebook Messenger is by far the most popular of

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Should You Consider Text-Based Marketing?

Should You Consider Text-Based Marketing?

July 16, 2019 0 comments

With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow

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Will Artificial Intelligence Replace Manual Content Creation?

Will Artificial Intelligence Replace Manual Content Creation?

April 24, 2019 0 comments

Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in time. At least for now, there are aspects of human-generated content that robots can’t replicate. What

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Chatbots: No Longer Just a Buzzword

Chatbots: No Longer Just a Buzzword

April 17, 2019 0 comments

Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

April 11, 2019 0 comments

Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.

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4 Examples of AI for the Supply Chain

4 Examples of AI for the Supply Chain

March 19, 2019 0 comments

With the power to drastically increase efficiency in all areas of the supply chain, it’s important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply chain. Highlights: It’s estimated that supply chain firms could gain $1.3 to $2 trillion a year from using AI. Machine learning

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Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019

Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019

February 28, 2019 0 comments

Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms. YouTube usage continues to grow, as the platform begins addressing

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Video: Six Digital Marketing Trends for the Supply Chain 2019

Video: Six Digital Marketing Trends for the Supply Chain 2019

February 6, 2019 0 comments

Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019. Highlights: Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers. Video is currently the most popular form of content being consumed online today.

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

December 6, 2018 0 comments

As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you

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