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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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B2B industrial suppliers need to be online to grow their business

November 25, 2014 0 comments

The 2014 UPS B2B Buyers Insight Study found that companies need to have a strong online presence to grow their business. Buyers are looking for information online Buyers are conducting research on industrial suppliers online.  Sixty-eight percent of buyers research supply purchases via supplier website, and 52 percent use search engines. In their report, UPS and TNS

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How the supply chain can use social media as a tool to hire great talent

July 22, 2014 0 comments

Hiring the wrong person is a costly mistake not only financially, but also in terms of team morale and productivity.  Making the right hire is crucial. Research conducted by the PewResearch Internet Project found that in 2013 73 percent of online adults used a social networking site of some kind.  The percentage is even higher for

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

July 16, 2014 0 comments

According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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What you need to know about visibility and why it needs to be part of your business strategy

February 10, 2014 2 comments

This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process before engaging with a sales rep. Where are customers looking for and finding information?  Customers are turning

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