Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.
Should employers monitor or censor employees’ social media accounts? Millennials are used to posting without thought, so it is best for companies to have a social media policy in place just in case.