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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
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Logistics companies leverage social media for growth

November 11, 2015 0 comments

Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing

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Why unnovation is a threat to your business

August 12, 2014 0 comments

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description

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Freight brokering is going online. Here’s why.

August 7, 2014 0 comments

This guest post is written by Keychain Logistics.  Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at

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Keychain Logistics makes bold promises to the freight transportation industry. Can they deliver?

August 6, 2014 0 comments

Keychain Logistics has made two bold promises.  The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics? Keychain is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

July 16, 2014 0 comments

According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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