The Value of Video Marketing for the Supply Chain

The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads.

Video is the most popular form of content being consumed online today — and it shows no sign of slowing down. Smart supply chain marketers are developing a visual storytelling strategy that offers consistent delivery of valuable content.

Wyzowl’s The State of Video Marketing in 2018 provides a lot of data and an excellent overview of video marketing. Read on for our key takeaways.

Video usage is continuing to grow

Not only are more and more businesses using video as a marketing tool, and planning to continue to do so, but a majority of businesses that don’t use video plan to start doing so this year. This means that supply chain marketing will continue to expand in this more visual direction. Marketers should adjust their strategies to favor content that lends itself to this kind of storytelling.

Of course, it doesn’t take a survey to know that video is taking over the way we consume content. If you use the internet, you’re bound to have seen the significant uptick in video content over the past three years. This medium is now a central part of how we live, and it’s not going anywhere.

When it comes to user experience, video adds a tremendous amount of value. In fact, when both video and text are available on the same page, Wyzowl found that 72 percent of people reported that they would rather use video to learn about a product or service.

When both video and text are available on the same page, Wyzowl found that 72% of people reported that they would rather use video to learn about a product or service. Click To Tweet

What does this mean for your marketing strategy? The obvious answer is use more video content. Consider accompanying data-heavy blog posts with explanatory animated videos, conducting and sharing video interviews with executives or industry leaders, or turning a case-study into an animated video presentation.

Sharing is everything

Creating compelling video is only half the battle — the next step is making sure it gets to the widest possible segment of your audience. You might think that it’s just cat videos that get shared on social media, but according to Wyzowl, “if you create video content that your specific audience enjoys, 83 percent of consumers would consider sharing it with their friends.”

So, what makes content share-worthy? There aren’t really any gimmicks here. What you need is quality, well-researched content that visually engages viewers. At Fronetics, we’ve written extensively about video marketing. Here are a few posts that may interest you if you’re curious about how video can fit into your content strategy.