Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource.

If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very small team) is often responsible for all marketing and sales efforts for an organization. So I want to let you in on a little secret: Outsourcing is your solution to being too busy.

Outsourcing marketing tasks allows you to focus on insourcing your core competencies. Click To Tweet

Outsourcing marketing tasks allows you to focus on insourcing your core competencies. In other words, you can start focusing on what you do best and delegate specified tasks to external experts.

The content marketing landscape is constantly changing. There are more and more marketing tasks to cover: social media, videos, blogs, emails, etc. How can you truly focus your attention on any one area when you have so many balls in the air?

Don’t work harder. Work smarter.

Outsourcing marketing gives you the opportunity to remove some of the time-consuming and laborious tasks from your desk, so you can get back to the core of your marketing efforts.

That doesn’t mean you have to outsource all your marketing tasks, or even half of them. Choosing several areas beyond your staff’s expertise, or tasks that are particularly tedious, can help you improve your marketing efforts and take stress off an overworked internal team.

Here are six areas you should consider outsourcing.

Video: 6 marketing tasks to outsource

Final thoughts

Finding the right partner is key when you choose to outsource marketing tasks. You have to trust the people to whom you are delegating tasks, so that you know the work is getting done the way you want while you focus your attention on other tasks.

The right partner will work with you to develop a strategy that closely aligns with your business goals. Your partner can even execute the strategy for you and provide regular updates on how it’s working. This kind of results-driven approach will ensure you’re stretching your marketing dollars to the fullest extent and getting the kind of results that will grow your bottom line.

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