Video: How to Measure Brand Awareness in the Packaging Industry

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness.

Highlights:

Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms.
Use the analytics from blog share bars to track the popularity of your posts and help shape content for your editorial calendar.
Taking the time to measure brand awareness will ultimately help you in optimizing your digital marketing efforts.

Video transcript:

I’m Katie Russell and I’m a marketing strategist here at Fronetics. Today I’m going to talk to you about four ways to measure brand awareness for your packaging company.

Brand awareness is the extent to which customers – both potential and current – are able to recognize your brand. It is key in optimizing your digital marketing efforts, but it can be hard to quantify. Here are four metrics to help you start measuring brand awareness for your packaging company.

1. Social media reach

Social media reach is the total number of people that your content can reach across social media platforms. Use tools like SharedCount to track the number of times a piece of your content has been shared across different social media platforms, like Facebook, Instagram, and even LinkedIn. This can help you figure out what platforms perform best for your content and can also help you shape the kind of content that you’re putting on social media platforms.

2. Brand mentions

How people talk about your packaging company online? If they are, you need to know about it. Try tracking tools like Google Alerts or Hootsuite to make sure that you know every single time someone talks about your packaging brand or any of your products or services.

3. Blog shares

Here are Fronetics, we talk a lot about the importance of having a blog that posts valuable and informative content to your readers. What’s also important is giving your readers the ability to share this content. It’s as easy as adding a share tool to the side of your blog posts. This helps you reach a larger audience and gain views from people that normally wouldn’t see your content. You can also use the analytics from these share bars to track the popularity of your posts and help shape content for your editorial calendar.

4. Search volume

Use tools like Google Adwords or Moz to track searches for your brand, products, even your blog and social media posts. It can help in refining your keywords that you use throughout your content to know specifically what people are searching for when they’re searching for your packaging brand.

Taking the time to measure brand awareness will ultimately help you in optimizing your digital marketing efforts and will also help increase leads. IF you need more information or need help getting started measuring your brand awareness, visit us at fronetics.com.