This video will teach you how to increase your open rate by discussing email subject line mistakes you should avoid. Email marketers, this video is for you! On average, office workers receive 121 emails a day. That is a huge amount of emails to scroll through every day. So how do you make your emails
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers know this to be true — especially when it comes to email marketing. For example, emails with personalized subject lines
Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing partner Dana Brunetti, that’s exactly what’s got people talking. The pair was
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction
Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around the corner, and your team is getting ready for the big push to
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to your database may generate more purchases. But you don’t want to cross the
