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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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How Google’s Mobile-First Index Will Affect B2B Marketers

How Google’s Mobile-First Index Will Affect B2B Marketers

January 25, 2017 0 comments

To stay relevant following Google’s mobile-first approach, marketers need to examine their company’s mobile user experience. Marketers, take notice: Google’s announcement that it is experimenting with a “mobile-first” search index is a reminder to examine your website content and configuration. The message from the search engine giant is clear: Now is the time to enhance your

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3 Tips for Creating an Influencer Marketing Strategy for the Supply Chain

3 Tips for Creating an Influencer Marketing Strategy for the Supply Chain

November 28, 2016 0 comments

Supply chain companies can use influencers in their prospects’ network as a strategic tool to gain new business. The term “influencer marketing” often brings to mind celebrities endorsing their favorite brand of bottled water or jeans — not an image that is particularly useful for B2B businesses. However, B2B marketers should be taking this powerful

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When Automated Purchasing Becomes the Norm, Content Marketing Is More Important Than Ever

When Automated Purchasing Becomes the Norm, Content Marketing Is More Important Than Ever

November 10, 2016 0 comments

Just as purchases are becoming more automatic, generating marketing content also needs to keep up with the times. Automated purchasing systems are more and more in vogue, opening another avenue for strong content marketing to reign. Did you know with the simple touch of a button, consumers are able to receive boxes of cereal, bags

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4 Creative Ideas for B2B Social Media Content (and Related Tools)

4 Creative Ideas for B2B Social Media Content (and Related Tools)

November 9, 2016 0 comments

Try these content formats and related tools for B2B social media content that keeps your audience engaged. Conventional wisdom, careful market research, and common sense are all telling us that social media is transforming the way we do business. We know we should be leveraging these platforms to drive awareness, engagement, and revenue for our

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A Web Search is a B2B Buyer’s First Move in the Purchase Process

A Web Search is a B2B Buyer’s First Move in the Purchase Process

November 3, 2016 0 comments

The web search has changed the way businesses shop for products and services — and content marketing is your key to reaching them. What’s the first thing we all do when we need a gift for Fathers’ Day, can’t think of a song lyric, or want to buy a new kitchen appliance? We Google it.

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Why No One Is Reading Your B2B Blog

Why No One Is Reading Your B2B Blog

October 12, 2016 0 comments

Make sure you’re not making these seven common mistakes when starting your B2B blog. So you’ve started a B2B blog for your business and are standing at the ready, waiting for those leads to start rolling in. But you’ve only gotten three views so far (you, twice, and one by your mother). It’s not working

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Content Curation Facts for B2B Marketers

Content Curation Facts for B2B Marketers

October 10, 2016 0 comments

If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action. But, it’s

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Influencer Marketing for the Supply Chain

Influencer Marketing for the Supply Chain

October 6, 2016 0 comments

What is influencer marketing and how can supply chain companies use it to win over customers? All eyes were on Peyton Manning following the Denver Broncos’ win over the Carolina Panthers in Super Bowl 50. Would he use this weighty moment to announce his much-anticipated retirement? The nation was a captive audience when a reporter

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21 Social Media Articles the Supply Chain Should Read

21 Social Media Articles the Supply Chain Should Read

October 4, 2016 0 comments

This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new developments and enhancements keep popping up. It’s also because we can’t underscore

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How to Get More Web Traffic, Leads, and Customers

How to Get More Web Traffic, Leads, and Customers

September 29, 2016 0 comments

Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers

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Infographic: Content Marketing Facts for the Supply Chain

Infographic: Content Marketing Facts for the Supply Chain

September 28, 2016 0 comments

Companies in the logistics and supply chain industries should take a look at this content marketing infographic. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective in growing brand awareness, generating and

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The Next Big Trends in Supply Chain Marketing

The Next Big Trends in Supply Chain Marketing

September 22, 2016 0 comments

Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI, Pulizzi dedicates much of his time discussing where content marketing is heading with

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