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Digital and content marketing for the logistics and supply chain industries
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Cancellations call for trade show contingency plans (It’s urgent)

Cancellations call for trade show contingency plans (It’s urgent)

May 13, 2020 0 comments

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000 supply chain and logistics leaders for three “unmissable days.” For executives like Tom Schmitt, chairman and CEO

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Content Marketing Can Work with Account-Based Marketing

Content Marketing Can Work with Account-Based Marketing

August 22, 2018 0 comments

Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based marketing to increase their brand awareness with specific audiences and work together with sales teams

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B2B Marketing Trend 2018: Influencer Marketing

B2B Marketing Trend 2018: Influencer Marketing

February 20, 2018 0 comments

One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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10 Podcasts for Marketers in the Supply Chain and Logistics Industries

10 Podcasts for Marketers in the Supply Chain and Logistics Industries

November 21, 2017 0 comments

These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least

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User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

User Review Sites Debilitate B2B Businesses Like Rotten Tomatoes Sinks Movies

October 11, 2017 0 comments

As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”

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Employee Brand Ambassadors Can Influence B2B Buying Decisions

Employee Brand Ambassadors Can Influence B2B Buying Decisions

October 9, 2017 0 comments

As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was

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Quora for Supply Chain Part 2: How B2B Businesses Are Successfully Using Quora

Quora for Supply Chain Part 2: How B2B Businesses Are Successfully Using Quora

October 3, 2017 0 comments

Learn how a mobile advertising network and an inbound marketing agency tried Quora as a marketing tool. Last month, I gave you some tips on how supply chain and logistics marketers can use Quora to build their brands. If you’ve forgotten why you should be incorporating Quora into your marketing strategy, here’s a quick recap:

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Six Ways to Boost Sales and Marketing Alignment

Six Ways to Boost Sales and Marketing Alignment

July 25, 2017 0 comments

When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and marketing teams that are tightly aligned perform better, and revenue increases as

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7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

July 17, 2017 0 comments

Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs,

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12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]

12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]

June 26, 2017 0 comments

Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing primarily in order to: Increase brand awareness (96%) Generate leads (83%) Establish the

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Increase Revenue from Marketing Emails by 760% with This One Trick

Increase Revenue from Marketing Emails by 760% with This One Trick

June 22, 2017 0 comments

Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time and money thinking about how to perfect their messages. While

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4 Content Marketing Don’ts that Will Scare Away Customers

4 Content Marketing Don’ts that Will Scare Away Customers

June 6, 2017 0 comments

If you’re committing these content marketing don’ts, you could be turning off clients and prospects instead of attracting them. As a marketer, your job is to attract customers and prospects — so the last thing you want to do is misfire and scare people away. Yet, only a third of content marketers rate their content marketing

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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