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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Generate Leads Faster with Your Blog: Two Tips for the Supply Chain

Generate Leads Faster with Your Blog: Two Tips for the Supply Chain

March 13, 2017 0 comments

Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many companies are looking for. A blog is an excellent lead-generation tool. But, as I’ve written about

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How Long Should My Blog Posts Be? A Case for Long-Form Content

How Long Should My Blog Posts Be? A Case for Long-Form Content

January 24, 2017 0 comments

Long-form content generates more traffic, leads, and social shares than shorter content. We’ve all heard the aphorism, “quantity over quality.” But when it comes to content marketing, part of quality may well be quantity. While it can seem intimidating, the value of high-quality long-form content cannot be overstated. According to a 2012 study, long-form content

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6 Blogging Tips from Top Business Blogs

6 Blogging Tips from Top Business Blogs

October 3, 2016 0 comments

The top-performing business blogs have these six things in common, from posting frequency to outsourcing writing. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do all the writing in-house? Will anyone read our posts? A recent survey of 428 marketers conducted by Curata

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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