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Digital and content marketing for the logistics and supply chain industries
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Supply Chain Marketing Trends To Watch For In 2019

Supply Chain Marketing Trends To Watch For In 2019

January 10, 2019 0 comments

With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019. Highlights: People trust people, not ads. Knowing how your customers communicate is key. Personal connection is the key to success. There are a lot

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How to optimize your team for success

August 28, 2014 0 comments

Most teams are able to fairly easily decipher what needs to be done. However, when it comes to the how, new or weak teams fall flat. Here is how you can optimize your team for success. Define roles Clearly define roles and make sure every team member understands not only their role, but the roles

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Why content is king and your business should take an oath of alliance to the kingdom

April 1, 2014 0 comments

In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

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3 Reasons Why Your Business Should Use Twitter

February 25, 2014 0 comments

Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1.       Be Found When business consumers are searching for products and services, they typically start online.   According to a recent study by Pardot, 72 percent

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Demand generation infographic

February 12, 2014 0 comments

demand generation infographic    

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What the heck is demand generation?

February 12, 2014 0 comments

Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand.  Another common response: a marketing strategy.  An honest

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Why your business needs to move past the social media starting line

February 4, 2014 0 comments

This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites.  One of the reasons for the lack of participation in social media by these companies is likely due

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How to hire a leader

January 6, 2014 0 comments

how to hire a leader Businesses don’t fail, leaders do – a lot.  Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months.  The costs and implications of a poor leadership hire are enormous.  Given the odds, how can you hire a

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Thank You: Two Powerful Words

December 24, 2013 0 comments

Thank you: Two Powerful Words I have two young children.  One of the values in which I am trying to instill is that of graciousness.  A couple weeks ago I sat down with my daughter so that we could write thank you notes for the gifts she received for her third birthday.  My five-year old

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Network your face off: Why networking is essential

December 16, 2013 0 comments

Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage advice: “Network Your Face Off.”  The truth and value of this statement cannot be underestimated.  Here are 5 reasons why networking is essential and why connections matter. 1.  The larger the network the larger

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Twitter for Business: Why you should take the plunge

December 2, 2013 0 comments

Not too long ago I did not use Twitter and I relished being able to say that I had never sent a Tweet.  I believed Twitter was not applicable to me – I don’t follow celebrity gossip and whereabouts, I don’t like the idea of sharing my personal thoughts and experiences with 232 million strangers,

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How to hire your next employee

November 19, 2013 0 comments

Career Builder identified Supply Chain Manager as a Top Growth Job for 2013.  Why did supply chain manager make the short list (just 18 jobs made the list)?  Supply chain manager has experienced an 8 percent job growth since 2010 and there is just one active candidate for every five posted jobs.  Colleges and universities have

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7 skills logistics leaders will need to manage the digital supply chain
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