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Digital and content marketing for the logistics and supply chain industries
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Reverse Logistics and Consumer Electronics: A Booming Business

December 14, 2015 0 comments

When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and

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Data Under Siege: Time for Organizations to Turn Focus on ITAD

December 9, 2015 0 comments

Corporations worldwide spend billions of dollars on data security, but firewalls, data encryption, end-point protection, and network monitoring have little effect when your equipment is ready to be retired. In fact, IT asset disposition (ITAD) has been called the “soft underbelly of data security,” an area that is surprisingly overlooked given the costly consequences of

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What Consumer Electronics Companies Need to Know About YouTube

December 3, 2015 0 comments

YouTube is a Google-owned video sharing website.  Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones.  YouTube is an essential business tool for the consumer electronics

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Avoiding Data Breaches in IT Asset Disposal

October 28, 2015 0 comments

When it comes to IT Asset Disposal here are 5 must-ask questions for third-party providers. When the industry thinks of data breaches it raises the specter of a savvy hacker lurking very far, and yet very close, intermingling with a larger organization of internet criminals, breaking into our technology and gathering most private information: credit card

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Use social media to reduce returns

October 15, 2015 0 comments

Consumers are using social media to help them make purchase decisions.  An infographic by Invesp provides key details including that:  4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a  favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a week;

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A flexible computer chip made of wood

August 26, 2015 0 comments

Source: University of Wisconsin -Madison In 2014 the global consumer electronic market was valued at $1,224.8 billion.  Future Market Insights projects that the market will reach $2,976.1 billion by 2020, reflecting a CAGR of 15.4% during the forecast period, 2015 – 2020. As the industry grows, driven by our desire for new technology, so does the

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The high cost of cheap electronics

June 18, 2015 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Ben Minerd received his B.S. in Computer Engineering from the University of New Hampshire in 2011 and will be completing his MBA from UNH in May

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