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Digital and content marketing for the logistics and supply chain industries
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All content is not created equal. Why you need good content.

January 1, 2015 0 comments

93% of B2B marketers use content marketing.  However, less than half (42%) of B2B marketers say that they are effective at content marketing.  One of the reasons these marketers are ineffective: bad content. All content is not created equal.  There is good content.  There is bad content.  Good content drives profitable customer action.  Bad content

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