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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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How a 3PL was able to grow their revenue by more than 14%

November 13, 2014 0 comments

Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals.  This strategy was effective.  The company acquired new customers, retained current customer,

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Practice doesn’t make perfect. What do we do now?

September 24, 2014 0 comments

“Practice makes perfect.”  This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers.  And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real.  A 2014 study found that practice doesn’t make perfect.    Instead, reaching

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Why your B2B inbound marketing strategy isn’t working

September 16, 2014 0 comments

I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business.  Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat.  Here are six reasons why inbound marketing strategies tend to fail: The

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