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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Is 3PL right for your company? 4 questions to ask yourself

May 18, 2015 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Michael Hickey is a former fifth grade teacher turned business professional.  His experience includes content marketing in the IT industry and operations management for United Parcel

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The Amazon effect: When outsourcing fulfillment makes sense

February 2, 2015 0 comments

Outsourcing fulfillment can makes sense. Amazon has set the standard for speedy fulfillment. Despite being both parodied (make sure to watch Netflix’s Drone to Home video) and parroted (the FAA recently clipped a brewery’s attempt to deliver beer by drone to Minnesota fishermen), Amazon insists unmanned aerial delivery vehicles will soon be as common as mail trucks. While we

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Become an industry leader by providing valued and trusted content

August 19, 2014 0 comments

By consistently creating, curating, and distributing valued and trusted content you can position your company as an industry leader. What is valued and trusted content? “Peer-power” A survey by the CMO Council found that all content is not viewed equally by B2B buyers.  “Peer-powered content” is more valued and trusted than non-peer content. The survey

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7 things to consider when choosing the right outsource partner

October 22, 2013 0 comments

Within the logistics and supply chain industries, the key to providing your client with an end to end valuable offering is providing the core value yourself and outsourcing the rest.  Finding the right outsource partner is critical to success. Here are seven things you need to consider when choosing a new outsource partner.  1.      Culture

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7 skills logistics leaders will need to manage the digital supply chain
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