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Digital and content marketing for the logistics and supply chain industries
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Search Marketing Can Increase Web Traffic

July 13, 2016 0 comments

Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’ website. These two efforts work together to improve the likelihood that potential customers searching the internet

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Microsoft/LinkedIn Product Synergies Should Floor B2B Marketers

June 20, 2016 0 comments

The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June 13 that it would purchase LinkedIn for $26.2 billion, a deal set to close by the end of 2016. Though LinkedIn will operate “as a fully independent entity within Microsoft,” the union will strengthen their shared

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