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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content

May 9, 2019 0 comments

Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside the sales funnel. Information is your best asset — publish what you know. The latest industry research from the

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Video: How to Measure Brand Awareness in the Packaging Industry

May 8, 2019 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms. Use the analytics from blog

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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