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Digital and content marketing for the logistics and supply chain industries
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Infographic: 4 Ways to Measure Brand Awareness

Infographic: 4 Ways to Measure Brand Awareness

March 1, 2018 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with specific products and services. Making the public aware of your company is a

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