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Digital and content marketing for the logistics and supply chain industries
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    • Team
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How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

October 23, 2018 0 comments

As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the “social” element of their platforms by decreasing the reach of brands and

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Infographic: 4 Ways to Measure Brand Awareness

Infographic: 4 Ways to Measure Brand Awareness

March 1, 2018 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with specific products and services. Making the public aware of your company is a

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Emerging career spotlight: Digital Supply Chain Manager
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