Top 10 Social Media Analytics Tools

Use these 10 social media analytics tools to measure the success of your social media efforts.

Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time to post your content for your target audience.

At Fronetics, we use a variety of tools to measure social media success. Here are our 10 favorite social media analytics tools.

Our 10 favorite social media analytics tools

1) Hootsuite

Hootsuite is a social media management tool that can do everything from scheduling social media posts to measuring your social media ROI. The AutoSchedule feature lets Hootsuite determine the best time to publish a post or tweet based on when similar content performed well in the past. It also considers the platform and can publish the same message at different times based on audience engagement on each particular network.

2) Google Analytics

Google Analytics is a robust analytical tool for determining how web users are interacting with your digital assets, including social media. Three custom reports (Best Days to Post on Social Media, Best Time to Post on Social Network by Hour, and the Social Media Traffic by Date and Hour) offer real-time, in-depth insight. Also, Google Analytics is free!

3) Tweriod

Tweriod, a free Twitter tool that helps you know the best time to tweet, is changing the way companies approach their marketing tweets. It will evaluate up to 1,000 of your followers and their tweeting patterns, including schedule, interests, and retweets. You then receive an analysis of when your tweets will receive the most exposure based on that data.

4) Snaplytics

If you’ve jumped on the Snapchat bandwagon, you probably know that Snapchat gives brands relatively little data on performance. Snaplytics gives you data on the performance of your snaps, audience growth, and more.

5) Iconosquare

This tool is specifically for Instagram. It stands out because, in addition to analysis of your normal photos and videos, it gives you insights into Instagram Stories. With higher level plans, you can also get influencer analytics as well.

6) Buzzsumo

Instead of analyzing your brand’s individual social media performance, Buzzsumo takes a different approach: It looks at how content from your website performs on social media.

7) Tailwind

Tailwind lets you track your performance on Pinterest. Although Instagram and Snapchat are getting a lot of buzz these days, users remain extremely active on Pinterest. With Tailwind, you can track trends in followers and engagement and analyze your audience.

8) SproutSocial

SproutSocial offers a customized dashboard with a quick overview of how your social media channels are performing. You also can gain deeper insight into your followers — like gender and age demographics. And you can assess your customer reach and what will work in your favor.

9) ShortStack

This social media contest app provides performance analytics, so you can determine if your efforts are working, or if you’re simply giving away free merchandise.

10) TapInfluence

Influencer marketing is becoming one of the most commonly used social media tactics. TapInfluence is a complete influencer marketing platform that researches potential influencers you want to work with, as well as tracks campaign performance.

What social media analytics tools do you use?