Top 10 Social Media Posts 2018

Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing.

Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current with updates and new technologies is no easy task for marketers.

2018 was the year of video. From the soaring popularity of Insta Stories and Snapchat to the continued success of YouTube, users want to watch content (over reading it). In fact, video is the most popular form of content being consumed online today — and it shows no sign of slowing down.

Here are the top 10 social media posts in 2018, including why (and how ) to start implementing video into your content marketing strategy.

Top 10 social media posts in 2018

1. 10 Social Media Statistics for B2B Marketers 2018

Social Media Examiner’s 10^th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries — including manufacturing, industrial goods, and a variety of other B2B verticals. Here are some of the most relevant social media statistics from that survey for supply chain and logistics marketers. Read full post

2. An Example of Successful Social Media in Supply Chain Management

Sometimes, a success story can be a powerful motivator. FIFA and Adidas have been extremely successful in using social media in supply chain management. Here’s how it works for these organizations and why your business should consider it. Read full post

3. 10 Tips for Using Instagram for Business

Recent research on social media use shows that 66% of brands now use Instagram. It’s the second-most used platform by businesses, up from fourth in 2017. If you’re considering using Instagram for your business, which you should be, here are some tips for getting started. Read full post

4. Video: Social Media Trends for 2018

As always, good content will be as important as ever. With over one million new-data-producing social media users each day, high-quality content is the only way to stand out from the masses. But we also think you should pay attention to a few social media trends that we have highlighted in the following video. We’re certainly planning to adjust our strategy and those of our clients to consider these things. Read full post

5. 4 Things Your Business Should Do in Light of Facebook News Feed Changes

Mark Zuckerberg once again rocked the world on January 11 ­— at least for businesses — when he announced that Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm now prioritizes posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Here’s how you should change what you’re doing in response. Read full post

6. Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization and how to improve your rankings. But you’re still not reaching the audiences you were hoping to attract. What’s going wrong? Read full post

7. What Supply Chain and Logistics Marketers Need to Know About Organic Reach on Facebook

In a recent social media news post, we mentioned that Facebook was experimenting with an Explore Feed feature. You may or may not have heard about how this might affect businesses’ ability to achieve organic reach on Facebook. Read full post

8. Facebook Boosts Local News, Twitter Launches Sponsored Moments, and More Social Media News

Updates to the most popular sites have included longer character counts, more advanced conversational skills with chatbots, and new tools for easier sharing. All of these changes are working to improve user experience and help keep users active on the biggest sites. Read full post

9. Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

I’m sure by now you have heard about the updates to Facebook’s News Feed that are having major impacts on business pages’ organic reach. But the changes don’t stop there. Twitter, Snapchat, and Instagram are trying to follow Facebook’s lead and enhance their user experience. Through updates that include video counts, enhanced data collection, and recommended posts, social media is working overtime to make sure its active users are staying active. Read full post

10. 5 Ways to Improve Your YouTube Marketing Strategy

I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at random and throwing them up on your channel. Like any content or platform, you should approach YouTube strategically. Read full post

Related posts:

• Social Selling: How Sales Teams Can Close More Deals with Social Media
• The Top 3 Social Media Mistakes Companies Still Make
• Top 10 Social Media Posts of 2017