If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences.

I remember my first supply chain job after college. My boss was stuck on the word “social” and didn’t see any value in social media at the time. He believed that you came to work to be productive and that social media was counterproductive. There was no need for a crossroads between social media and the supply chain.

Fast forward a few years — ok, maybe more than a few — and there are still plenty of supply chain companies that aren’t utilizing social media to help grow their brands. Social networking isn’t about being social; it is about facilitating communication and collaboration, distributing content, and engaging with target audiences. It’s about making processes more efficient using innovative technologies, like automation tools.

Social networking isn’t about being social; it is about facilitating communication and collaboration, distributing content, and engaging with target audiences. Click To Tweet

As part of a comprehensive content marketing strategy, social media can actually help your supply chain company meet ROI benchmarks. Utilizing social media increases your brand’s visibility and promotes transparency. The distribution of high-quality, thought provoking content will help your target audience see you as an industry leader, which will help you boost sales and increase customer engagement.

Here are three ways social media can help the supply chain improve communication, increase information sharing, and engage with new (and current) customers.

Video: 3 ways social media can help the supply chain

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Still apprehensive about diving into social media? Try not to focus on the ‘social’ aspect. Instead, focus on using the tools available through social media platforms as a means to get things done.

Looking to increase leads? Increase engagement with potential customers through content? Find innovative ways to grow your target audiences? Find ways to support these goals through social media.

And if you’re not comfortable in the social media world (we think you need to be), find younger professionals on your team that are. Encourage these employees to find new and exciting opportunities to increase visibility and engagement through social media.

What ways do you think social media can help the supply chain?

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