Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy.

Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are and where you have the edge. Benchmarking marketing performance is an important step in the process of evaluating the success of your content marketing strategy.

Organizations of all kinds — large corporations, privately owned businesses, nonprofits, and even sports teams — need to measure their performance to see if their efforts are leading to success. It’s one thing to examine webpage visits, number of clicks on a social post, or how many times a piece of content has been shared to understand what is happening as a result of your activities. But it’s key to take this information and see how it compares to other industry leaders.

Measuring digital marketing performance begins with setting competitive benchmarks. And to do this, you need contextual data. Analytics are great, but not if you don’t have context for your data.

There are several ways to measure your activity against your competitors. At Fronetics, we use these four metrics to benchmark marketing performance against competition and industry leaders.

Video: 4 metrics to benchmark marketing performance against your competition

As with all good strategies, you must continually measure success of your content marketing and adjust based on real-world results. These four metrics to benchmark marketing performance against your competitors are a great way to get started. If you aren’t keeping pace with — or beating — the competition, it might be time to go back to the drawing board.