content marketing strategy Archives

The case for outsourcing content marketing at a time of supply chain disruption

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider

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Key step to moving beyond survival mode: Revising B2B buyer personas

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Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to new circumstances that bring new priorities when they look for partnerships and make purchasing decisions. If your organization went through a first round

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Video: Measure Social Media Success in Terms of Potential, not Dollar Amount

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Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing

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Content Marketing vs. Your Sales Staff: Who Does What?

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When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line. There’s a big misperception out there that content marketing represents some kind of threat to the job security of sales personnel. It’s absolutely true that content marketing is an inbound

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Video: How Often Should My Company Blog?

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Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s

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Content Marketing is Not an Overnight Solution (More Like 12-18 Months)

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You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense that you want to start seeing immediate results. But

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Video: Why Does Content Marketing Take So Dang Long to Show Results?

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Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in web traffic, social reach, and other engagement metrics like time on page. You’re

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Infographic: 8 Ways to Grow Brand Awareness Fast

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If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness has sky rocketed, and they’re achieving every company’s ultimate goal:

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Infographic: How to Measure Content Marketing ROI in 4 Easy Steps

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Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy. It’s important to measure if your efforts are profitable so you know where to put

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Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

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Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are

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How to Measure Your Content Marketing ROI in 4 Easy Steps

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Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.” In other words, measure the things that will tell you if an effort

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B2B Marketing Trend 2018: Influencer Marketing

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One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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