Video: When is the Best Time to Send an Email?

Here’s a breakdown of the latest findings regarding the best time to send an email and what we recommend for getting the most of out of your email marketing efforts.

We are all inundated with daily emails. Whether it’s work emails, special offers from brands you love, or straight-up spam email, we all have inboxes full of emails – most of which will never be opened.

But, on the flip side, “email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders,” reports WordStream.

So how do you get your emails to stand out in cluttered inboxes? How do you get readers to actually open — and scroll through — your thoughtfully crafted content?

At Fronetics, we believe there isn’t a one-size-fits-all answer to what works best for email marketing. In order to be successful, you need to take into consideration:

Who is your target audience?
What job titles do they hold?
What kind of devices do they use?
When are they commuting to work?

Taking a look at the schedules and habits of your target audience will give you insight into the optimal times for readers to engage with your emails. Here’s Jennifer Hart Yim, director of strategy at Fronetics, with a look at what we recommend when trying to find your optimal time to send marketing emails.

Taking a look at the schedules and habits of your target audience will give you insight into the optimal times for readers to engage with your emails. Click To Tweet

Video: When is the best time to send an email?

Takeaway: Trial and error

As with most aspects of content marketing, there’s no universal answer to the best time to send marketing emails. The only way to truly know what works best for your company is trail and error. You’ll have to test dates and times to find the best time to send an email your target audience.

But keep in mind that there are other factors, aside from date and time, that affect open and click-through rates. You’ll also have to play around with frequency, subject lines, length of emails, and the overall look and feel of your email.

Have you tested your best time to send an email? What worked for your company?