What Is Pay-Per-Click Advertising? An Introduction for the Supply Chain

What Is Pay-Per-Click Advertising? An Introduction for the Supply Chain

Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training.

Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people who are searching online for products and services like yours — but you’ll only pay for those who click on your advertisement. Sounds great, right?

But here’s where things get a little complicated: Should you use Google AdWords or Google Display Network? What’s the difference? What about Facebook and Twitter advertising? Is a Sponsored Post on LinkedIn considered pay-per-click?

We at Fronetics have developed a basic training on pay-per-click advertising for supply chain and logistics organizations. Learn more about what it can do for your business, as well as which platforms are available and the differences between them.

This training offers information about:

  • Google AdWords
  • Google Display Network
  • Facebook Ads
  • Instagram Ads (photo, video, carousel)
  • Twitter Advertising (Promoted Tweets, Promoted Twitter Accounts, Promoted Trends)
  • LinkedIn Advertising (Sponsored Posts, text and image ads)

Click the button below to download our free pay-per-click advertising training.

Get the training

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