Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers will come to you. But, as I often write about, content marketing takes time
Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those
Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people
