by Fronetics | Dec 10, 2014 | Blog, Leadership, Strategy, Talent
Kate Lee, the senior director of research and strategy at Fronetics Strategic Advisors, has been named by Procurious as one of the 24 Most Influential People in Procurement.
The online business network for a new generation of procurement and supply chain professionals compiled the list to show who “you should be connecting with.”
Kate said she was “honored” by the recognition.
“The network and its members are not only industry leaders, but also leaders in innovation,” Kate said. “Procurious has more than 2,000 members from more than 70 countries and I’m thrilled to be part of such a niche social network.”
For the past 20 years Kate has worked with a range of people from senior executives at Fortune 500 companies to academics to refugees. At Fronetics Strategic Advisors, a management consulting firm focused on strategy and inbound marketing for the logistics and supply chain industries, Kate said she has been able to build a strong team which provides clients with unmatched service and value.
“I am proud of the team and our efforts in helping companies develop and implement inbound marketing and strategies that create results,” Kate said.
Kate is a newcomer on the Procurious list that also includes profiles such as ‘Local Producer’ AKA Brian Heinen, a driving force behind LinkedIn biggest groups for supply chain and sourcing professionals; Paul Snell, managing editor of Supply Management and Supply Business magazines; Hal Good, another LinkedIn power player in procurement with 13.5K followers on Twitter; and Tim Hughes, a top 35 UK blogger with 81.9K Twitter followers.
Procurious also cited the Fronetics Twitter account as a reason to welcome Kate into the mix.
The recognition of Kate read, in part: “The Fronetics’ Twitter account is both super-active and full of fascinating insights related to the profession.”
Kate again credited her team for the success:
“It comes down to the wonderful team at Fronetics,” she said. “We are committed to providing the industry with industry news as well as information on how to create and implement strategies that will create value.”
She continued:
“Additionally, we love engaging with individuals and companies within the industry via LinkedIn, Twitter, and our blog.”
by Fronetics | Dec 10, 2014 | Blog, Leadership, Strategy, Talent
Kate Lee, the senior director of research and strategy at Fronetics Strategic Advisors, has been named by Procurious as one of the 24 Most Influential People in Procurement.
The online business network for a new generation of procurement and supply chain professionals compiled the list to show who “you should be connecting with.”
Kate said she was “honored” by the recognition.
“The network and its members are not only industry leaders, but also leaders in innovation,” Kate said. “Procurious has more than 2,000 members from more than 70 countries and I’m thrilled to be part of such a niche social network.”
For the past 20 years Kate has worked with a range of people from senior executives at Fortune 500 companies to academics to refugees. At Fronetics Strategic Advisors, a management consulting firm focused on strategy and inbound marketing for the logistics and supply chain industries, Kate said she has been able to build a strong team which provides clients with unmatched service and value.
“I am proud of the team and our efforts in helping companies develop and implement inbound marketing and strategies that create results,” Kate said.
Kate is a newcomer on the Procurious list that also includes profiles such as ‘Local Producer’ AKA Brian Heinen, a driving force behind LinkedIn biggest groups for supply chain and sourcing professionals; Paul Snell, managing editor of Supply Management and Supply Business magazines; Hal Good, another LinkedIn power player in procurement with 13.5K followers on Twitter; and Tim Hughes, a top 35 UK blogger with 81.9K Twitter followers.
Procurious also cited the Fronetics Twitter account as a reason to welcome Kate into the mix.
The recognition of Kate read, in part: “The Fronetics’ Twitter account is both super-active and full of fascinating insights related to the profession.”
Kate again credited her team for the success:
“It comes down to the wonderful team at Fronetics,” she said. “We are committed to providing the industry with industry news as well as information on how to create and implement strategies that will create value.”
She continued:
“Additionally, we love engaging with individuals and companies within the industry via LinkedIn, Twitter, and our blog.”
by Fronetics | May 15, 2014 | Blog, Consumer Electronics, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
Curating content is an essential component of your content strategy and to demand generation. Content curation can help you grow your business by establishing your business as a thought-leader within the industry and as a trusted resource.
Here are four factors to doing content curation successfully:
Know your audience
Identify your audience. In many cases your target audience is your company’s buyer persona.
Take the time to know your audience. For example, take the time to understand what type of information and/or resources they are likely to be looking for, learn what platform(s) they are most likely to use (e.g. Twitter, LinkedIn, Facebook), learn their interests, and learn their passions.
Be relevant
Curate content that is relevant to your audience. The content you curate should provide your audience with value and knowledge.
Quality, quality, quality
Content can be stuff. Content can be clutter. If you want the content your business curates to stand out, you make sure the content you curate is quality – every time. Quality is a differentiator.
Be consistent
Share content on a regular and consistent basis. This will not only increase your visibility, but it will also establish you as a trusted resource – as the go-to resource for information and for knowledge.
This article also appeared on DC Velocity.
by Fronetics | Feb 25, 2014 | Blog, Marketing, Social Media, Supply Chain
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter:
1. Be Found
When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent of B2B buyers begin their research with Google. Other starting points for research: personal networks (15.58%), Yahoo (5.53%), Bing (2.76%), LinkedIn (2.51%) and social networks (2.01%).
Having a strong presence on Twitter- which has nearly a billion users – will significantly increase your business’ search engine rank and increase visibility. Why is this important? If you don’t rank well you won’t be found – 75 percent of users don’t scroll past the first page of search results.
2. Provide Customer Service – In Real Time
Twitter is an increasingly effective way to provide customer service – and a channel to which many consumers are turning. Your customers may run into issues with your product or service and not have the opportunity to simply make a phone call to a call center or customer service center to take care of this issue. Furthermore, in this day and age, people are using mobile devices more often for their business needs, and Twitter – being a primarily mobile social media network – provides an excellent outlet for customer service representatives to help customers in need. Customer service representatives can communicate more effectively and execute troubleshooting techniques with Twitter than with most other platforms due to the ease of accessibility.
The number of companies handling more than 25 percent customer service inquires via social media has increased from nine percent (2012) to 18 percent (18 percent). Even as more consumers are turning to social media for customer service, many companies are falling flat with respect to providing quality customer service. Only 36 percent of consumers report that their customer service inquiry was dealt with efficiently and effectively. This an opportunity for companies who can/do provide excellent and timely customer service via social media – a J.D. Power and Associates study found that 87 percent of consumers reported that their online social interaction with the company positively impacted the likelihood that they’d purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction.
3. Keep an Eye Your Competitors
Since Twitter is a public platform, it enables you to see what your competitors are doing. When performing an industry or business related search, Twitter can provide valuable insights into what kind of information and services your competitors are providing for their customers as well as help you keep an eye on significant achievements – and sometimes, failures – that your competitors will experience, helping you to make important decisions.
This post previously appeared on DC Velocity.
by Fronetics | Feb 25, 2014 | Blog, Marketing, Social Media, Supply Chain
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter:
1. Be Found
When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent of B2B buyers begin their research with Google. Other starting points for research: personal networks (15.58%), Yahoo (5.53%), Bing (2.76%), LinkedIn (2.51%) and social networks (2.01%).
Having a strong presence on Twitter- which has nearly a billion users – will significantly increase your business’ search engine rank and increase visibility. Why is this important? If you don’t rank well you won’t be found – 75 percent of users don’t scroll past the first page of search results.
2. Provide Customer Service – In Real Time
Twitter is an increasingly effective way to provide customer service – and a channel to which many consumers are turning. Your customers may run into issues with your product or service and not have the opportunity to simply make a phone call to a call center or customer service center to take care of this issue. Furthermore, in this day and age, people are using mobile devices more often for their business needs, and Twitter – being a primarily mobile social media network – provides an excellent outlet for customer service representatives to help customers in need. Customer service representatives can communicate more effectively and execute troubleshooting techniques with Twitter than with most other platforms due to the ease of accessibility.
The number of companies handling more than 25 percent customer service inquires via social media has increased from nine percent (2012) to 18 percent (18 percent). Even as more consumers are turning to social media for customer service, many companies are falling flat with respect to providing quality customer service. Only 36 percent of consumers report that their customer service inquiry was dealt with efficiently and effectively. This an opportunity for companies who can/do provide excellent and timely customer service via social media – a J.D. Power and Associates study found that 87 percent of consumers reported that their online social interaction with the company positively impacted the likelihood that they’d purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction.
3. Keep an Eye Your Competitors
Since Twitter is a public platform, it enables you to see what your competitors are doing. When performing an industry or business related search, Twitter can provide valuable insights into what kind of information and services your competitors are providing for their customers as well as help you keep an eye on significant achievements – and sometimes, failures – that your competitors will experience, helping you to make important decisions.
This post previously appeared on DC Velocity.
