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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

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As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will

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