An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to your website. But, here’s a surprise: Most of your traffic will come from older
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One
