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Digital and content marketing for the logistics and supply chain industries
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5½ Tips for Optimizing Historic Blog Content

5½ Tips for Optimizing Historic Blog Content

May 10, 2018 0 comments

An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to your website. But, here’s a surprise: Most of your traffic will come from older

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Infographic: 4 Ways to Measure Blogging ROI

Infographic: 4 Ways to Measure Blogging ROI

March 22, 2018 0 comments

Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things

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The More Often You Publish Blog Content, the More Leads You’ll Get

The More Often You Publish Blog Content, the More Leads You’ll Get

January 18, 2018 0 comments

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One

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Newburyport, MA 01950

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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