by Fronetics | Mar 31, 2015 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Chief among the determinants of success and failure of companies around the world is the ability to effectively communicate ideas and information. Both internal and external communication play critical roles in advancing business objectives. To be sure, connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural shifts and advances in digital technology have pushed aside traditional methods of communication and given way to the rise of a new type of communication strategy– one that puts content at the very center.
Fronetics Strategic Advisors conducted a survey to better understand the role and use of content within the logistics and supply chain industries.
The survey found that companies within the logistics and supply chain industries are using content as a marketing tool and are realizing benefits.
Survey respondents were asked to identify the goals of their company’s content strategy. The top three goals identified were:
- Increasing brand awareness
- Lead generation
- Establishing the company as an industry leader.
To learn more, check out our infographic, or download the report.
by Fronetics | Mar 31, 2015 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Chief among the determinants of success and failure of companies around the world is the ability to effectively communicate ideas and information. Both internal and external communication play critical roles in advancing business objectives. To be sure, connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural shifts and advances in digital technology have pushed aside traditional methods of communication and given way to the rise of a new type of communication strategy– one that puts content at the very center.
Fronetics Strategic Advisors conducted a survey to better understand the role and use of content within the logistics and supply chain industries.
The survey found that companies within the logistics and supply chain industries are using content as a marketing tool and are realizing benefits.
Survey respondents were asked to identify the goals of their company’s content strategy. The top three goals identified were:
- Increasing brand awareness
- Lead generation
- Establishing the company as an industry leader.
To learn more, check out our infographic, or download the report.
by Fronetics | Mar 30, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool.
86% of survey respondents reported that their company uses content as a marketing tool. 79% reported that content is an effective marketing tool for their company.
Central to effectiveness is strategy. 70% of survey respondents reported that their company has a strategy in place.
For the majority of companies (58%) the strategy and execution are handled in-house. However, not all companies handle everything internally. 32% of respondents reported that their company outsources some of their content creation, while 5% reported that their company outsources all content creation.
Blog content, case studies, and white papers are the most common types of content created. 78% of respondents reported that their company creates blog content. Other types of content created include:
- Case studies: 61%
- White papers: 61%
- Infographics: 48%
- Reports: 30%
- Slideshows: 26%
To learn more about content and content use within the logistics and supply chain industries, please download the report.
by Fronetics | Mar 30, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool.
86% of survey respondents reported that their company uses content as a marketing tool. 79% reported that content is an effective marketing tool for their company.
Central to effectiveness is strategy. 70% of survey respondents reported that their company has a strategy in place.
For the majority of companies (58%) the strategy and execution are handled in-house. However, not all companies handle everything internally. 32% of respondents reported that their company outsources some of their content creation, while 5% reported that their company outsources all content creation.
Blog content, case studies, and white papers are the most common types of content created. 78% of respondents reported that their company creates blog content. Other types of content created include:
- Case studies: 61%
- White papers: 61%
- Infographics: 48%
- Reports: 30%
- Slideshows: 26%
To learn more about content and content use within the logistics and supply chain industries, please download the report.
by Fronetics | Mar 26, 2015 | Blog, Marketing, Social Media, Supply Chain
A survey on content use within the logistics and supply chain industries found that company blogs, Twitter, and LinkedIn are seen as the most effective content distribution channels.
75% of survey respondents reported that their company blog is a “very effective” channel for content distribution. 67% reported LinkedIn to be “very effective.”
Respondents reported that Vimeo, Instagram, and Pinterest were the least effective channels for content distribution.
To learn more, download the report.
