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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Content use in the logistics and supply chain industries: Infographic

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Chief among the determinants of success and failure of companies around the world is the ability to effectively communicate ideas and information. Both internal and external communication play critical roles in advancing business objectives. To be sure, connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural

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Content as a marketing tool for the logistics and supply chain industries

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A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool. 86% of survey respondents reported that their company uses content as a marketing tool.  79% reported that content is an effective marketing tool

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Blogs and LinkedIn are the most effective content distribution channels for the supply chain industry

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A survey on content use within the logistics and supply chain industries found that company blogs, Twitter, and LinkedIn are seen as the most effective content distribution channels. 75% of survey respondents reported that their company blog is a “very effective” channel for content distribution.  67% reported LinkedIn to be “very effective.” Respondents reported that

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