Content as a marketing tool for the logistics and supply chain industries

A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool.

86% of survey respondents reported that their company uses content as a marketing tool.  79% reported that content is an effective marketing tool for their company.

Central to effectiveness is strategy.  70% of survey respondents reported that their company has a strategy in place.

For the majority of companies (58%) the strategy and execution are handled in-house.  However, not all companies handle everything internally.  32% of respondents reported that their company outsources some of their content creation, while 5% reported that their company outsources all content creation.

Blog content, case studies, and white papers are the most common types of content created.  78% of respondents reported that their company creates blog content.  Other types of content created include:

• Case studies: 61%
• White papers: 61%
• Infographics: 48%
• Reports: 30%
• Slideshows: 26%

To learn more about content and content use within the logistics and supply chain industries, please download the report.