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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

January 23, 2019 0 comments

Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has

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Social Media Content Should Focus on Awareness and Consideration Stages

Social Media Content Should Focus on Awareness and Consideration Stages

October 24, 2018 0 comments

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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