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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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3 Ways to Encourage Employees to Become Brand Ambassadors

3 Ways to Encourage Employees to Become Brand Ambassadors

November 22, 2017 0 comments

Employees are much more than people you employ — they can be your best brand ambassadors. There are many benefits to having employee brand ambassadors, and one of the biggest is the rise in peer influence in B2B buying. But the benefits don’t stop there. There are the increased social media reach, growth in brand

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Employee Brand Ambassadors Can Influence B2B Buying Decisions

Employee Brand Ambassadors Can Influence B2B Buying Decisions

October 9, 2017 0 comments

As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was

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Your Best Marketing Secret: Employees as Brand Ambassadors

January 26, 2016 0 comments

Employees can be much more than people who work for you; they can be your best brand ambassadors. With some planning, companies can integrate the idea of employees as brand ambassadors into their culture.

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How to empower employees to be brand ambassadors

August 18, 2015 0 comments

In one of the most infamous social media gaffes, the insurance giant Aflac fired its widely-recognized spokesman Gilbert Godfrey after he tweeted insensitive comments about the Japanese tsunami in 2011. The rapid growth of social media has created a gray area for employers and employees alike in the space where personal and professional meet, to

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