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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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  • Blog
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Video: How Your Brand Can Benefit from User Generated Content

Video: How Your Brand Can Benefit from User Generated Content

October 1, 2019 0 comments

Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people

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Video: Six Digital Marketing Trends for the Supply Chain 2019

Video: Six Digital Marketing Trends for the Supply Chain 2019

February 6, 2019 0 comments

Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019. Highlights: Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers. Video is currently the most popular form of content being consumed online today.

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

December 6, 2018 0 comments

As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you

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Top 10 Supply Chain and Logistics Blog Posts of 2018 (Thus Far)

Top 10 Supply Chain and Logistics Blog Posts of 2018 (Thus Far)

July 9, 2018 0 comments

Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2018. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the supply chain and logistics industries, particularly in regards to content marketing. We hope these

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Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

February 22, 2018 0 comments

Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots.   According to a recent New York Times article, these computer programs

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Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)

October 18, 2017 0 comments

Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and logistics businesses. Most companies use social media to build

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Employee Brand Ambassadors Can Influence B2B Buying Decisions

Employee Brand Ambassadors Can Influence B2B Buying Decisions

October 9, 2017 0 comments

As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was

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How Word of Mouth Can Work For You

How Word of Mouth Can Work For You

June 8, 2017 0 comments

Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The oldest — and perhaps the most effective — form

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3 Tips for Creating an Influencer Marketing Strategy for the Supply Chain

3 Tips for Creating an Influencer Marketing Strategy for the Supply Chain

November 28, 2016 0 comments

Supply chain companies can use influencers in their prospects’ network as a strategic tool to gain new business. The term “influencer marketing” often brings to mind celebrities endorsing their favorite brand of bottled water or jeans — not an image that is particularly useful for B2B businesses. However, B2B marketers should be taking this powerful

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Influencer Marketing for the Supply Chain

Influencer Marketing for the Supply Chain

October 6, 2016 0 comments

What is influencer marketing and how can supply chain companies use it to win over customers? All eyes were on Peyton Manning following the Denver Broncos’ win over the Carolina Panthers in Super Bowl 50. Would he use this weighty moment to announce his much-anticipated retirement? The nation was a captive audience when a reporter

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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