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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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    • Careers
  • Our Services
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Why Inbound Marketing is a Better Strategy Than Outbound for Supply Chain

Why Inbound Marketing is a Better Strategy Than Outbound for Supply Chain

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The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change to inbound marketing. Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade publications. Sending direct mailings. Cold calling. These types of approaches

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