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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short

6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short

March 14, 2019 0 comments

Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’ interactions with your business through automated processes. Get help with email workflows, social advertising, and customer relationship management. Lately it seems like

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Infographic: 4 Building Blocks of an Effective Lead-Nurturing Campaign

Infographic: 4 Building Blocks of an Effective Lead-Nurturing Campaign

July 25, 2018 0 comments

Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These leads will help drive tomorrow’s revenue and increase sales. In fact, 85%

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Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

April 10, 2018 0 comments

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their

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4 Takeaways from Marketo’s 2017 Marketing Predictions for the Supply Chain

4 Takeaways from Marketo’s 2017 Marketing Predictions for the Supply Chain

January 16, 2017 0 comments

Keep these four trends in mind when planning out your marketing efforts in 2017. Marketo recently revealed its predictions for upcoming marketing trends for 2017. It’s a list of technologies, strategies, and tactics that the marketing software automation company believes will be important to focus on over the next year. We culled through these predictions

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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