In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered
Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception, potential safety hazards, and cost. However, robots actually make factories safer and protect human workers from having to perform dangerous
Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing topic. The critics cry, “Social media is supposed to be social!” The supporters retort, “It’s all
Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in time. At least for now, there are aspects of human-generated content that robots can’t replicate. What
Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than
Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’ interactions with your business through automated processes. Get help with email workflows, social advertising, and customer relationship management. Lately it seems like
