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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

The B2B buying process has changed. You need to adapt.

March 9, 2016 0 comments

The other day a client called to express his frustration with content marketing.  Not only was he disappointed with the number of leads that his company had obtained to date, he was also disappointed with the number of sales.  He was ready to call it quits and pull the plug on all content marketing efforts.

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50% of sales go to the vendor that responds first. Is your sales team’s average response time faster than your competition?

October 13, 2015 0 comments

Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a while, so you’ve done your homework. You know the difference between LCD and plasma. You’re certain that a 50 inch flat screen would look stellar hanging on the wall in

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To Increase Sales, Add This to Your Morning Routine

September 18, 2014 0 comments

I start most of my days like you. I hit the snooze button on my alarm and lay semi-awake thinking about all the things I should be doing. Then, 20 minutes later (where did the time go?!), I autopilot my way to the kitchen for a cup of coffee. While I sip my caffeine, I

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Why your sales pitch is bad for business

September 4, 2014 0 comments

Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it. There is only

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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