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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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Three Ways Content Marketing Should Change How You Sell

Three Ways Content Marketing Should Change How You Sell

December 5, 2018 0 comments

Content marketing is reshaping the sales process. Here’s what this strategic resource can do for you. We’ve said it before, and we’ll probably say it again: content marketing is not about making a sales pitch. Nor is it a substitute or replacement for an expert sales staff. However, with the right strategy, and with a

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Infographic: How Content Can Help in Each of the 7 Stages of the Sales Cycle

Infographic: How Content Can Help in Each of the 7 Stages of the Sales Cycle

November 6, 2018 0 comments

Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all too familiar with these obstacles, but they don’t have to fight these battles alone. Arm

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Video: What Content Does Sales Need to Close Deals?

Video: What Content Does Sales Need to Close Deals?

September 25, 2018 0 comments

Armed with high-quality, substantive content, sales teams can use inbound marketing to close deals and boost sales. Here’s the content they need to advance purchasing decisions. Aligning sales and marketing teams is not a new concept, but one that many companies don’t follow. Think about it: the ultimate goal in business is increased revenue from

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Content Marketing vs. Your Sales Staff: Who Does What?

Content Marketing vs. Your Sales Staff: Who Does What?

September 5, 2018 0 comments

When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line.    There’s a big misperception out there that content marketing represents some kind of threat to the job security of sales personnel. It’s absolutely true that content marketing is an inbound

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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