Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters. Think about your buyer personas. What kinds of
Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content. Newer, more sophisticated algorithms have had big impacts on SEO rankings
Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now
Use these 8 quick tips in your blog posts to improve SEO and help your target audience find your content. Search engine optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned blogger. You
Marcus Tober, Searchmetrics founder, suggests three key ways to make your content more relevant and to improve your SEO visibility. We talk a lot about the importance of content, like here and here. Content is everywhere, and companies are working hard to continually produce new content. But not all content is created equal. Searchmetrics founder
Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking. It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since the 1990s, search engines have used backlinks as a bit of a
